A SEARCH PIONEER
LookSmart is a veteran of the online search advertising industry. Founded in 1997,
LookSmart utilized a directory model to become one of the first consumer-facing search
Web sites. Over the years since its first foray into search, LookSmart developed a search advertising platform to support the LookSmart network as well as other industry leaders including MSN and Ask Sponsored Listings.
Today, LookSmart is a premier search advertising network and management company.
LookSmart's business now focuses on supporting its advertiser base through a syndicated
network that specializes in pay-per-click text ads. LookSmart optimizes traffic from
publishers and other networks to ultimately benefit its advertisers.
Throughout its growth and development, LookSmart has demonstrated its commitment
to upholding the integrity of search advertising. LookSmart was one of the five founding
members of the IAB's Click Measurement Panel in 2006. And to protect its advertisers
and their advertising investments, LookSmart also developed its own arsenal of tools and
processes to help identify and filter invalid traffic. These included automated fraud detection controls to help catch instances of unusual activity such as spiders, bots, and click
fraud; proprietary filtering software to help identify and remove non-converting traffic
from customers' bills and rigorous partner reviews to pre-screen sites for traffic quality
and CTR consistency.